Competitive Advantage and Objectives Analysis Essay

Competitive advantage and objectives analysis go hand in hand in determining how marketers will determine product positioning. The main goal of a marketer is to create the image of the company or the product brand. Then the job becomes establishing or positioning the same image or brand into the target market. Positioning is putting the concept into the minds of the prospective consumer. It is important for a marketer to understand the different types of analysis and know how to compare the strengths and weaknesses of each type of analysis. In the following paper a comparison of this analysis will be introduced and explained. Different Types of Analysis Used Product Positioning Product positioning analysis is an important step in the marketing plan. Product positioning is when marketers design and image and value so that consumers in the target market understand how the product is important to them. The goal of marketers is to develop the image so it appeals to consumers and builds the competitive advantage. Product positioning is like the tactical factor or analysis that is part of the overall marketing strategy. It is important when developing the positioning strategy that each part of the mix is incorporated including price, how the product will be distributed, what type of advertising will be used, and most important how well will after – sell customer service be generated. Level Two Heading Replace the level two heading with the words for your heading. The heading must be in bold font. Read more about APA headings on the APA Style Blog. Conclusion The closing paragraph is designed to bring the reader to your way of thinking if you are writing a persuasive essay, to understand relationships if you are writing a comparison/contrast essay, or simply to value the information you provide in an informational essay. The closing paragraph summarizes the key points from the supporting paragraphs without introducing any new information. References This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line of text and replace the information with your reference entry. You can use the Reference and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference and Citation Examples) to help format your source information into a reference entry. The reference page always begins on the top of the next page after the conclusion.

Montessori Math Rationale Essay

â€Å"The mathematic mind is a mind that is especially interested in mathematics. Rather than find them boring and absurd, they find them interesting and absorbing. It is a fact that most children in our Montessori schools manage to achieve great enthusiasm while working with mathematics. Is the preparation of their minds that allows them to reach this pleasure.† Maria Montessori, London Lectures, 1946, p 41 Mathematics has always been a difficult subject for students. Many children have developed phobias and barriers towards mathematics, which prevail into adulthood, thus limiting their potential. This limitation implies problems of learning, resulting in the child a sense of inferiority. Mathematics for common education have been a process of memorizing away from the child’s natural development, apart from understanding, reasoning and interest. The problem then lies not in the major or minor child’s ability to understand or the age at which to learn mathematics. These are just prejudices of adults; rather the problem lies in the way in which we teach them. By contrast, in our schools, children show a real fascination for mathematics, which are presented from 4 years of age. Children learn in a few weeks what would take 2 or 3 years at a traditional school . Why is this difference so abysmal? What has education done to produce these reactions in children? The Human Tendenc ies, The Absorbent Mind and The Sensitive Periods governing child development from birth are fertile ground for planting and harvesting this new knowledge. If we want to succeed and enthusiasm them in this area, we must continue their natural development. Numbers like the alphabet, not found in nature, have been an invention of man as a need to understand each other, to progress, for evolution and survival. Humans, as we know, were born with the innate ability to create a language to express the abstract aspects that we have formed of the things around us and their qualities and to share with others. Through civilization and evolution, the man felt the need to see things in a quantitative manner, then created another language we call â€Å"mathematics†. This language, this need, evolved until a registration system that took man to develop the numbers. Mathematics, like every creation of man, have evolved without really knowing how far you can get with them: the scope of the computer, physics, chemistry, algebra, all are evidence of this. Every aspect of our culture is based in some way or another in Mathematics: language, music, dance, art, sculpture, architecture, biology, daily life. All these areas of measurements and calculations are accurate. Even in nature, everything follows a precise pattern and a precise order: a flower, a shell, a butterfly, day and night, the seasons. All this makes mathematics essential for human life and they can not be limited only to a matter within the school curriculum; here lies the importance of teaching math in a pleasure, enjoyable and understandable way. Mathematics is an aid to the development of the child and should be seen as an aid to life and not as an obstacle in their lifes. Dr. Montessori said that man is provided with an innate power â€Å"The Mathematical Mind†. She takes this term of the French mathematic, physic and philosopher Blass Pascal (1623-1662), who was the first to say that the human mind naturally has the characteristic of being mathematical and if you think for a minute we see that all progress man has developed is because the human mind has a propensity for accuracy, order and precision. Maria Montessori observed scientifically and methodically this phenomen on in the development of children worldwide. The Montessori materials prepare the child indirectly to the formal study of mathematics. This makes it the natural way and they learn with joy and follow a specific pattern that goes from the concrete to the abstract and are created specifically in order to build knowledge slowly and concretely, always using first the senses. These indirect preparations, or the lack of them, are one of the causes that awaken in children a love or hate for mathematics. They are essential in the construction process of the child and ensure the child’s success at work. â€Å"The hand is the teacher of the mind. We should never give to the brain more than we give to the hand. Merely impressions do not enter his mind, they form it.† Montessori Maria, â€Å"The Absorbent Mind† Holt & Company, New York, 1995. One of the genius of Maria Montessori is to observe each of the difficulties that the child will be found throughout the learning process, and to isolate each of them beforehand preparing him for the big event (writing, reading  and math). Students who learn math only by memorization often have no real understanding or ability to put their skills to use in everyday life. Learning comes much more easily when they work with concrete materials that show what is taking place in a given mathematical process. The concrete Montessori Math materials are perhaps the best-known and most imitated elements of Dr. Montessori’s work. These simply and beautiful materials hold a fascination for most children and adults alike. They proceed through several levels of abstraction, beginning with concepts and skills that are the most basic foundations of mathematics, presented in the most concrete representation, up through the advanced concepts of secondary mathematics, which are represented in increasing levels of abstraction. All of the content for Mathematics is divided into sub-categories that reflect these increasing levels of abstraction. As I work with the Montessori math materials it still amazes me how much I didn’t understand about mathematics. For me, the Montessori math materials are truly unique. What makes them unique? First of all, the introductory materials are all hands-on rather than abstract; they are sequential (each one builds upon the one before) and also they contain many similar elements (colors for example) that enable the child to master new work quickly. As a student, I started doing math on paper with a pencil; in Montessori the abstract process of math is the final step of a long series of exercises. To me, and most traditional school students, numbers on the page are just that, symbols we are taught how to manipulate. To Montessori students, those symbols represent very concrete ideas that they have physically manipulated; they fully understand what they mean, how they w ork, and why, again by following the concrete/abstract rationale of Dr. Montessori. Kids are better able to understand abstract mathematical concepts because they have first handled the actual materials, and I believe this is why the mathematics area in a Montessori classroom is the best well known of all of them, and is the strongest area in most of the children attending a Montessori school.

Teenage Drinking and Driving Research Paper Example | Topics and Well Written Essays - 1250 words

Teenage Drinking and Driving - Research Paper Example A research conducted by CDC in 2008 revealed that, almost 3,500 teenagers who were between the age bracket of 15 and 19 died because of car crashes. Furthermore, 25% of the deceased teens involved in those accidents tested positive to high levels of alcohol count in the blood system (CDC ). Drinking among teenagers is due of immense peer pressure among the concerned age group. Most of the programs aired in the media tend to lure teenagers into drinking since they fail to highlight on the multiple catastrophes of alcohol. It is therefore evident that drunk driving kills’ people, people become used to drunk driving and people often lose control while driving. One of the causes of teen drinking in USA is the individual’s urge to be rebellious. Most of the accidents correlated to drunk driving are because of teenagers’ rebellion. Some other acts of rebellion manifest through teens staying out past curfew or ditching classes. Universally all teens are famous on their rebellious acts of defying authority (Thompson 16). There have been several engagements targeted at advising youths against alcoholism, but the rebellious nature f the youths have overridden the efforts. Teens have a tendency of swanking of how they manage to drink and drive as long as there are no negative consequences suffered. Although society views drunk driving as a serious social epidemic, teenagers view it as a comfortable way of massaging one’s ego thus molding and directing them to the path of defiance. When in adolescence stage, teenagers undergo a period when a chemical substance in the known as dopamine is in its highest activity. Dopamine is responsible for most of the youth desired experiences like pleasure and feel of reward (Sifferlin). Coupled with poor ability to respond to impulse, teenagers end up indulging in undesired behaviors such as driving while drunk, which they view as pleasure. The second cause for the unnecessary phenomenon of drunk driving among teenagers is their reluctance to stop this epidemic. As teenagers, they themselves play a part in the dominance of this social hardship. Teenagers let it happen; they let the river take its cause. Presently, teenagers have a problem of failing to speak out against drunk driving among teenagers. As compared to the previous generations, teenagers of this era tend to maintain silence even when driven by drunk drivers. A further research conducted by Centers for Disease Control and Prevention (CDC) shows that in 2007 alone, almost three out of ten teenagers within the US reported cases of being passengers driven by drunk drivers. Teenagers are exposed to lengthy risks since they are afraid to speak out against drunk driving thus endangering their own lives and the lives of other passengers. Through the actions of teenagers failing to speak up and say NO against teen drunk driving; they are obliquely and inadvertently accommodating the actions committed by the drunk drivers. By acceptin g such social affliction, the teenagers create a dangerous cycle whose epitome is drunk driving among teenagers (Kelli and Traci). Since their peers fail to mention negative remarks against drunk driving, other teenagers tend to assume that driving under the influence of alcohol complies with the social norms set by the society in general. The act of failing to speak against the social affliction is in itself a representation of

Portfolio 02243 Essay Example | Topics and Well Written Essays - 2500 words

Portfolio 02243 - Essay Example Thus, our family have to learn English for meeting the global requirement. However, being the native peoples we were facing the challenges of speaking English correctly. In terms of learning English or other foreign languages like German and Spanish my Mandarin pronunciation got inaccurate and my parents helped me a lot to rectify the languages (Grainger, 2014). My education emphasised on the first language Mandarin which is my native language. I have faced multilingual issues in the Jiangsu are different languages are used by the local peoples. I observed that the maximum peoples of my school are using Mandarin languages, some of them using English, German and Spanish to communicate with the others. From the age of 12, I selected German as my second foreign language. However, I faced intense complexity in learning the foreign language in classrooms. Major I faced problem was the accent of German language. Very less number of peoples was using the language thus I did not have the scope of learning the methods of oral communication. Teachers were just teaching us the methods like paraphrase of Chinese and German, and some basic grammars. I have started to communicate with European classmates to improve my accent of English and German. Discussion helped me to gain insight on various critical incidences and cross cultural traits. The discussion of CT 5 provided me with the details of Mr J and Mr S. From the discussion it is observed that Mr J is working in a foreign country which unfamiliar to him as per the culture and languages. Mr J took the help of the Mr S to understand the culture of the new country. However, it is also observed that the culture of Mr S is empowering the hangouts and spending time with friends and acquaintance. They can interact with the immigrant or the foreign country members very easily and they are very helpful (Beausaert, Segers and Gijselaers, 2011). Culture of the country

Increasing Technology and Its Impact on Children Essay

Increasing Technology and Its Impact on Children - Essay Example exposure to computing environments may lead to "individuals incapable of dealing with the messiness of reality, the needs of community building, and the demands of personal commitments" (Behrman, 2000). Moreover, exposure to violent computer games are associated with increased aggressive behavior (Subrahmanyam et al, 2000). Excessive, unmonitored use of computers can place children at risk on their physical, social, and psychological development, and expose them to inappropriate violent, sexual, as well as commercial content (Behrman, 2000). Cellphones. Another gadget that would give probable negative effects of technology on children is the cell phone. An important report linked heavy use of mobile phones to ear and brain tumours and concluded that risks had been underestimated by most scientists (Coates, Hawkes & Blair, 2005). William Stewart, chairman of the National Radiological Protection Board of United Kingdom said that children are at greater risk of harm when using their mobile phones. Recommending that children under the age of eight not use mobile phones, Stewart's report on Mobile Phones and Health discussed four studies that are of public interest. One of these was a ten-year Sweden study that advised that heavy mobile users are more prone to non-malignant tumors in the ear and brain; whereas a Dutch study had suggested changes in cognitive function. A project supported by the EU had shown evidence of cell damage from fields typical of those of mobile phones, whereas the German study has hinted at an increase in cancer around base stations (Coates et al., 2005). On the other hand, William Thomas (2003) wrote that cell phones harm children even worse than adults. Thomas bared the new findings by the Spanish Neuro Diagnostic Research Institute. He quoted... This report approves that the age of the child and his or her developmental stage must be taken into account when considering computer use. The same can be said with the ubiquitous cell phone and iPod. Accordingly, for very young children the answers to these questions are usually "no" as their use for most children under age three does not have meaning for the child. To reduce such risks, it is proposed that children's time of use on these technologies be limited and their exposure to different types of content should be supervised. Technology has its bad side. In children's interactions with parents and other adult authority figures, the traditional parent–child relationship is reversed, with the computer-savvy child becoming teacher to the parent, eroding authority structures, and resulting in children as less accepting of parental authority. Children learn to form "electronic friendships" with computers instead of friendships with their peers and this might hinder them in developing their interpersonal skills. The Alliance for Childhood thinks technology is not helpful but doing the opposite - worsening academic performance and increasing drop-out rates. As these studies have shown, when used appropriately, technology can support and extend learning in valuable ways and can increase educational opportunities for children and fulfill their communication needs. The key is just in finding the balance, knowing how to coordinate the components of a healthy childhood with the unequalled potentialities offered by technology.

Argue that, no, feminism is not dead Essay Example | Topics and Well Written Essays - 750 words

Argue that, no, feminism is not dead - Essay Example Things such as child bearing and nurture are believed to be a hindrance to a woman’s productivity by the radical-liberalists. They therefore strongly advocate use of artificial means of reproduction, are usually pro-abortion and largely promote use of contraceptives. The other form of feminism is radical-cultural feminism; this group believes that women should embrace their femininity because it is their source of power. They encourage women to explore themselves deeper and find their wild self. According to their view, sex was predominantly a man’s field, but women should start taking control and norms such as pornography, subordination, rape should be eliminated. Unlike the radical-libertarian feminists who view reproduction as a means of tying women down, the radical-cultural feminists promote a different view. The view that, men are jealous of the reproductive responsibilities of a woman and therefore try to hinder it using technological means. One can be classified as a feminist if they believe that; women should have equal rights to men. Women should be allowed to hold an office that a man can hold; also women should be recognized by their talents and not their looks. In addition, they believe that, it is offensive for women to be given tasks based on their gender and that a feminist is not afraid to refer to herself as one (Shaw and Lee 12). I believe that feminism is not dead; to the contrary, it has actually become stronger as women seem more empowered in this generation. Feminism is not dead; if it was dead then there wouldn’t be so much effort to make it seem as if it is dead. The media and other conservative groups argue that feminism is long gone and women do not need it anymore because it does not speak for the majority of women. Whereas its polls show that, women advocate for ideas such as child and women health care, political offices for women, equal work pay, and an end to women violence and so on (Shaw and Lee 19). These are definitely feminists’ stands and goals and therefore the feminist culture is still strong (Valenti 11). In the recent wake of issues such as promiscuity, the rise in women crime and also man hating have all been blamed on feminism. It is now being said that women have been taught to depend on no one and especially not a man. This has therefore contributed to the issues such as crime, breakdown of families and high rates of divorce. If feminism was dead, then it means that these issues would be nonexistent. However, the fact that they are being blamed on feminism, it therefore goes to show that it is still ongoing (Valenti 12). Feminists encourage women to accept themselves as they are which contribute in enhancing their self esteem and image. This new found confidence is a threat to companies that benefit greatly from women who are always looking for ways to enhance their physical appearance. If feminism was dead, it would not be a threat to these organizations which prov es further that feminism is thriving. In conclusion, some might argue that feminism is dead because it is unpopular nowadays as compared to the earlier days when it started. It was a thing of white old ladies as commonly referred to and most young women are not championing with much gusto as before (Valenti 10). Journal It is now clear to me how feminism has changed the world, relationships and women’s view, all at ago. When I first heard the word feminist, I thought they were a bunch of women who no longer want to embrace

The Open Boat Essay Example | Topics and Well Written Essays - 1250 words

The Open Boat - Essay Example This is quite contradictory to the notion that human beings hold an importance in this Universe and humanity was created with some purpose. It might compel one to think if the Universe and its activities would come to a halt if a human being dies. This piece of literature shows how the nature and her elements move in their self-determined ways despite the fate of the four sailors who struggle against uncertainties of their fate through mutual support. The opening scene of the story introduces us to four survivors of a shipwreck, the captain, the oiler who is called Billy, the correspondent (the author who underwent the similar experience was also a correspondent at that time) and the cook. The author gives a detail description of all the men. For instance the cook is obese and shabbily attired, bailing water from the boat and positive about their rescue, the oiler is physically strong and rows with a single oar along with the correspondent who is with another oar and apparently detac hed from the group. The captain on the other hand lies in an injured condition at the base of the boat. The opposition between human fate and nature is best reflected in the lines â€Å"The birds sat comfortably in groups, and they were envied by some in the dingey for the wrath of the sea was no more to them than it was to a covey of prairie chickens a thousand miles inland† (Crane). ... The normal activities of nature seemed hostile and aggressive to the men. In fact the author brings out the angry thoughts of the men as follows: â€Å"If I am going to be drowned--if I am going to be drowned--if I am going to be drowned, why, in the name of the seven mad gods who rule the sea, was I allowed to come thus far and contemplate sand and trees?...If this old ninny-woman, Fate, cannot do better than this, she should be deprived of the management of men's fortunes† (Crane). Human beings often show their desperation through expressions of anger against nature. Such conditions of men bring them to a point where they want to vent their wrath on religion and God by throwing bricks at the temples. The next reason of exasperation comes when the men find there are no temples. Though the men at first thinks their fates are guided by some form of Gods. One on hand they feel â€Å"childish and stupid† to show any kind of optimism, while on the other any â€Å"open sugg estion of hopelessness† is not a wise demeanor (Crane). Crane tries to point out that humanity is not in a glorious position but one amongst he other components of nature and just like the society pursues their everyday activities, even the Universe would be undisturbed at the absence of human race. This is presented in contrast with the concept of the 19th century suggesting that the ultimate form of creation is human being (D’Ammassa, 174). The sole ray of hope comes from their mutual dependence and obtaining support from one another at times of distress. Such situations compel men to understand what it is like to be in the midst of a harsh reality and makes them realize the importance of comradeship. The men constantly get into fights, which

English Class Essay Example | Topics and Well Written Essays - 250 words - 5

English Class - Essay Example The piece is evidently written in the past tense recalling the young Langston bowed on the mourning benches in his wishful attempt to see Jesus, but resorting to lie after failing to do so. The expressions of remorse after the event ended and young Langston’s loss of faith are also written from Old Langston’s perspective. The concluding paragraph further reinforces the fact that the story is indeed written from a man’s perspective as opposed to a boy’s perspective when it states â€Å"†¦ for I was a big boy twelve years old †¦Ã¢â‚¬  (Langston). Some people believe that â€Å"Salvation† was written as a part of Langston Hughes’ autobiography â€Å"The Big Sea† (Carrillo). However, the biography holds but an excerpt of the response Langston obtained from his story â€Å"Salvation†. His style of narrating his memory about the events at church allows the reader to relate to his story and evaluate the writer accordingly. It feels as though â€Å"Salvation† is a window to Langston Hughes’ life through which he let the readers learn from and intrude upon his youth. It gives the reader a feeling of knowing the author personally. â€Å"Salvation† seems to be an autobiographical piece through which Langston Hughes has shared his experiences and declared how events had molded his journey through

Business diversification of a confectionary food and beverage business Essay

Business diversification of a confectionary food and beverage business of United Kingdom - Essay Example This report assesses the trends and pattern of international trade between these two countries especially trades and investment in the beverage industry. Implication of the international institutions on its initial entry into Indian market will be analysed. Finally, this report will recommend whether and how the company can diversify its business into Indian market. Introduction Globalization has stimulated many successful firms in all many countries for diversification of their business into foreign market. It allows two different ways for international business expansion for these successful companies in their domestic countries. One is trade and another foreign direct investment. These factors have influenced one UK based Food and Beverage Company named Crazy Food Private Limited to decide start its international diversification. The company has decided to diversity into a developing country i.e. India. The company has successful portfolio that consist of processed food, ready to eat food, snacks foods as confectionary items and soft and energy drinks as beverage items. It has well developed two popular brands in UK market, Crazy Bite and Crazy Cola. The company wants to launch these two popular brands in India and it has noticed this confectionary market in India to be growing more in next five years. So, this report will provide a detailed investment analysis for this company to assess the viability of its international business diversification into Indian market. Answer a) National business system India is a developing country having a growing economy that is 12th largest economy in the world by nominal value of gross domestic product. The country has approximately more than 17% of world population among which more than 200 millions can be segmented as high consumption oriented urban people. This segment of people is having above average income level and higher purchasing power. This is one of the major strengths of the country for attracting foreign busi ness institutions to enter into Indian market. According an analysis by World Bank, India is 4rth largest country in the world in terms of overall consumption and purchasing power of the total population of the country. 40 percent of this 200 million people are youth (IFC, n.d.). Therefore, growing purchasing and consumption trend of this large segment of people is the key attraction of this company in terms of potential customer base as youth are usually the most potential target customer for any confectionary food and beverage producer. Apart from the huge customer base, next important key resources of the country has is sufficient youth labour and expertise. This is one of the most important recourses of the country which has become the main attraction of the foreign companies especially companies from developed countries like Crazy Food. The company can get sufficient labour in comparatively very low wage rate as compared to UK market rate due to the higher difference of currenc ies of these two countries. As a food and beverage company, Crazy Food needs huge work force for production and packaging, bottling etc. National political environment of India is stable as current government and only one major opponent do not have many conflicts that can affect any areas of business national

Murder and Media Essay Example | Topics and Well Written Essays - 500 words

Murder and Media - Essay Example "They're going to show you what sells, and not necessarily what tells." The 19 seconds of baton-weilding recorded on tape said it all, as far as the general populace was concerned. Only the images got etched in the public mind, not the facts surrounding the incident. The incident was branded as another instance of wanton violence on the part of LAPD, and more than that there was clearly a racial element to it. But this is so absurd. Maybe the police beating was justifiable. Maybe there was nothing of racial bias or hatred involved the situation and the police would have done exactly the same thing even if Rodney King were a white man. Nobody bothered to cast any doubt on the media version of the event, nor bothered to look at it from an impartial frame of mind, that is, until the Washington Post journalist Lou Cannon came up a remarkable account of the whole incident in his "Official Negligence: How Rodney King and the Riots Changed Los Angeles and the LAPD," though only the better part of a decade after the incident. In the book, Lou Cannon lucids presents his case that the four Los Angeles Police Department officers prosecuted in 1992 for beating Rodney King were merely scapegoats for the deadly riots that took place in the Los Angeles city soon after the police officers received their not-guilty verdicts.

Poverty in India Essay Example for Free

Poverty in India Essay With 44 percent (44%) of the global outsourcing market in the off shore sector for software and other business process currently being hosted by India, it has fast gained global recognition as the premier global destination for business process outsourcing.   With generated revenues totaling over US$ 17.2 billion and employment related to outsourcing at 1.05 million as of March 2005, India has greatly increased its economic output and per capita GDP.   This economic growth of India has been heralded as one of the most amazing success stories of the 20th century.   The growth rates that India has been posting over the past five years have made it one of the reasons why investments have risen in the area. The problem is that even with the robust economic growth of India the schism between the rich and the poor continues to grow.   Outsourcing, while creating a boon for the Indian economy, has also intensified that gap by creating new social classes and spawning new cultural changes.   Therefore, because of the weak economic fundamentals of the Indian Economy, instead of narrowing the gap between the rich and the poor, it is instead widened and fewer jobs are created thus leading to more widespread poverty. The greatest problem that these poor fundamentals present to society however is the widening of social divisions that are already existent in society.   In the Indian model the social rifts that are created deal with the differences from within the family unit in relation to the outside society.   The creation and birth of a new type of middle class society which is predominantly comprised of members of the youth sector is creating a class that is being socially and culturally alienated from the rest of society, particularly in the traditionally conservative Indian society. New work habits and consumer patterns have created a new class that enjoys the more expensive and extravagant lifestyle that is supported by the relatively high wages that receive as compared with the rest of Indian society.   There is very little time to spend in the household where more solid and fundamental values are instilled and nurtured and instead the constant exposure to western society has resulted in a degradation of whatever morals were created or instilled in the first place.   For others, the pressure of keeping the job and maintaining the accustomed lifestyle isolates them from other members of society in their efforts to generate more income. In India where the economic disparity was historically at lower levels, the introduction of higher paying jobs as a result of business process outsourcing has increased the rift between social and economic classes as well.   The newly emancipated and empowered women as well as the new rich employees of outsourcing firms are now experiencing things that their parents could never have enjoyed in their lifetimes such as televisions, ipods, cars and cellular phones.   The rift would not be so great however were the opportunity available equally to all sectors of society.    As it is however, only those with certain qualifications and training are allowed those opportunities and this has created a new resentment for those who have gained so much in so little time. While this has certainly generated more income for the Indian government to utilize in other social welfare projects, the income from taxes is not spent on decreasing the economic divide that exists but has actually been spent on infrastructure projects in IT designed to drum up more business and thus increasing the social gap even more.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another reason for the widespread poverty in India lies in the failure of the government to enact programs to ensure that the economic developments that benefit certain sectors of society also trickle down to the masses.   The Indian Planning Commission has estimated that as of the year 2004 and 2005 nearly 27.5% of the Indian population was living below the poverty lines. Nearly 75% of all those living below the poverty line are located in the rural areas of India.   This shows that while most of the developed cities in India are beginning to grow, the rural areas of India are not able to benefit from this economic development.   With over 836 million citizens living on less than US$ 0.50 cents, it seems that the poverty problems of India are more rooted on the poor economic structure than anything else. Another reason for this is because of the different social, religious and economic groups that are in India.     The fact that the caste system was encouraged until the early 20th century has also added to the poverty rate in India because of the special rights and privileges that were given to others.   Coupled with the lack of property rights, since the right to property is not constitutionally declared in India, these barriers effectively prevent those from the lower economic classes of India from entering the middle class. There are a number of other reasons that can be cited as the cause for poverty in India.   Most of these theories are based on the poor economic fundamentals that were established during the British Regime and during the resulting political turmoil that resulted immediately after the transfer of power in 1947.   Be that as it may, such poor fundamentals have also given birth to other economic problems such as the growing divide between the different economic classes in India. The recent economic growth of India due to its growing role as a major player in the outsourcing industry has indeed granted a number of benefits to Indians but at the same time it has served to increase poverty in certain areas because of the failure of the government to ensure a more equitable distribution of income among the masses.   Lack of government infrastructure projects and rampant corruption remain to be the deterrents for India’s true economic growth.   Until India is able to address these problems, poverty will remain to be synonymous with the Indian Economic system for years to come.    References: Agrawal, A. N.: Indian Economy. Problems of Development and Planning. 18th edition, New Delhi: Wiley Eastern Limited 2002 Ahluwalia, Isher Judge: New Economic Policies. Reform of Public Sector Enterprises and Privatisation in India. mimeo, February 2004, paper presented for the Conference on Economic Liberalisation in South Asia at the Australia Singh, Ajit Kumar: Social Consequences of New Economic Policies. With Particular Reference to Levels of Living of Working Class Population. In: EPW, February 13, 1993, p. 279 – 285 Sridhan, E.: Economic Liberalisation and Indias Political Economy: Towards a Paradigm Synthesis. In: The JCCP, vol. XXXI, no. 3, November 1993, pp. 1 31 A overview and critical discussion on theoretical explanations of the Indian political economy Varadarajan, P.; Bharadwaj, S.; Thirunarayana, P.: Executives attitudes toward consumerism and marketing an exploration of theoretical and empirical linkages in an industrializing country. In: Journal of Business Research, 1994, vol. 29, no 2, pp 83-100

The Social Determinants Of Health Health And Social Care Essay

The Social Determinants Of Health Health And Social Care Essay We will look at the effects this communicable disease has on the wellbeing and health of individuals infected and their family members. You will see regional, national and global issues, we will be able to identify the causes of HIV and look at what steps have been put into place to help reduce and prevent levels of HIV cases. There are encouraging signs that show changes in the epidemiological direction of this maturing pandemic. Background I met my client through a friend whose father had died from Aids. For the purpose of confidentiality I will follow the Nursing and Midwifery Council code of conduct (NMC, 2008) I will not use my clients real name and will refer to them as Mavis. I will discuss how HIV had an effect on Mavis and how this disease changed her life. When I first met Mavis she was aged 43 but her story started when she was aged 29. Mavis was a young South African women, she was happily married with one daughter. Mavis and her husband were both successful in business, this job took her husband away from home quite a lot; he would travel to various locations across Europe and Asia. Tragically in December 2002 Maviss husband was killed in a car crash, at this stage Mavis was not aware how her life would change drastically. It was arranged for Mavis to marry her deceased husbands brother, she explained to me that her family suggested this was best for her and her daughter financially, Mavis was shocked and appalled, she did not want this marriage to go ahead. Mavis fled her native Botswana and arrived at an Airport within the United Kingdom in January 2003, immediately Mavis was stopped by immigration control, Emotions were running high for Mavis throughout the day, how she could return after fleeing, what could she say; what would happen to her. At around 4pm that day Mavis collapsed and was taken to hospital were a series of tests were taken, she was later diagnosed with suffering from Tuberculosis. After two weeks of being on medication more tests were taken, at this point her life would change forever. Mavis was later tested and diagnosed with HIV which stands for: Human Immunodeficiency Virus (Weller, 2009) which affects the human being; the virus attacks and terminates the immune system. Viruses such as HIV are unable to grow or reproduce on their own. The virus targets the immune system and weakens the defence system, they need to infect cells that belong to a living organism which allows them to copy themselves and pass out into tissue fluid and blood and infect other host cells, the disease then spreads though the body. HIV has affinity cells that contain a protein called CD4 in their membranes. These cells are known as T- lymphocytes. Once these cells are infected their number is reduced which causes T-cells to be suppressed affecting immunity (Ross. Wilson, 1990). HIV can be passed on immediately after becoming infected, symptoms vary depending on the stage of the infection, many people are most infectious in the first few months of contracting the virus, and at this stage many infected individuals are unaware that they have HIV. In the first few weeks after the initial infection individuals do not experience any symptoms but some may experience flu-like symptoms and possibly develop a rash, The only way for an individual to find out if they are infected with the virus is for them to be tested (Bupa, 2010). Mavis cried out, how this could be, I was a good faithful wife, the only explanation for her contracting HIV was from her husband, but she could not ask him for answers as he was now deceased. Doctors explained to Mavis what drugs were available and that this would be for life, they suggested a combination she should try, Maviss immune system became resistant to the first combination; doctors then put her on a second combination which she also became resistant to. With the third combination Mavis suffered serious side effects and was eventually put on a fourth combination. Social determinants of health and well being Stigma associated with HIV/AIDS is a worldwide issue and can have a huge impact on the social determinants of the individuals health through prejudice, abuse, maltreatment and negative attitudes directed at people living with HIV and AIDS they may receive poor treatment in healthcare and education settings, be shunned by family, peers and the local community (Avert, 2013), individuals are afraid to see a doctor or seek treatment leading it to be a silent killer, the fear of stigma allows the epidemic the ability to devastate societies around the world (un.org,2008). Individuals with HIV can experience stigma and discrimination In healthcare settings such as receiving access to facilities, HIV testing, and a lack of confidentiality and most detrimental being refused medication. This can often be fuelled by ignorance of HIV transmission routes (Nelson, 2012). Everyone is entitled to a fair and respectful treatment of healthcare, treating someone less favourably because they have HIV it is illegal this is identified in 2010 Equality Act (legislation.gov.uk, 2010). In South Africa HIV is known as AIDS, this is down to lack of education with this virus, this region carries the greatest burden of the epidemic. The World Health Organization claims that advanced stages of HIV is AIDS, once an individuals immune system has broken down it progresses to AIDS; AIDS is the later stages of HIV. AIDS stands for Acquired Immune Deficiency Syndrome; progressing from HIV to AIDS can take between 10 and 15 years to develop (WHO, 2011). In 2010 1.8 million people died globally from AIDS the figures were 1.5 million adults and 250,000 children (Avert, 2011) however; this is all dependant on the social determinants of health Lifestyle, gender, sexuality, income, age and employment can affect an individuals health, someone who is undernourished will progress from HIV to AIDS quicker than someone with a healthier lifestyle. Currently the highest levels of individuals affected are black African migrants, Section 21 (1) (a) of the 1948 National Assistance Act required Local Authorities to provide support and accommodation to those who are in need of care and attention (legislation.gov,2013), but in 2009 the House Of Lords changed this ruling, if individuals do not need care and attention they are not entitled to extra support to qualify for the entitlement you need to meet certain criteria: such as requiring supervision when going outdoors, help with domestic chores and administering medication (nat.org, 2009) Effectively this will cause issues for the individuals diagnosed with HIV leading to poverty, unemployment and further health complications. Trends in illness and disease and epidemiology HIV is amongst the worlds leading infectious killer which has claimed around 25 million lives over the last three decades. USAID states that since the pandemic began more than 60 million people have been infected with HIV (USAID, 2011). In countries such as, Africa, HIV rates are significantly high. In the Republic of South Africa around 11 per cent of the population are HIV positive (Delvin, 2010), the magnitude of this pandemic is shocking. Although the global prevalence of people infected with HIV is stabilising the actual percentage of people living with the virus is increasing yearly. At the end of 2010 33.3 million people were estimated to be living with HIV worldwide this represents a 27% increase over the last decade when rates were 26.2 million individuals. (Avert, 2011). Globally the number of new infections has been decreasing over the last few years, this is due to developments in treatment and testing of the virus especially in developing countries as testing and treatment is becoming more of a reality, nevertheless there are still parts of the world were new diagnoses are increasing (WHO, 2011), progressively more people are living with HIV. These numbers have risen in every region of the world over the last 10 years displaying a decrease in mortality rates. In 2010, 91,500 people were living with HIV in the UK, thirty years after the start of the epidemic, according to the Health Protection Agency at least 21,000 people were unaware that they had the infection. It is predicted that over 100,000 people will be living with the infection by 2012 (HPA, 2011). Globally 34 million individuals were living with HIV, 3.4 million were children and 13.3 million were men the highest rate at 16.8 million was women. Diagnosis of heterosexual individuals in 2010 was reported at 37% (190) cases and these individuals stated they had acquired HIV through sexual intercourse. Out of the 190 people, 44 stated that they had become infected in the UK (23%) and 66 (34%) said they contracted the virus in Africa. (THT, 2011). Homosexual diagnosis in the UK in 2010 was 244 cases which were acquired through men having sex with men, 176 stated that they had become infected in the UK. In the North West in 2010 People aged 30-34 were the most common age group to be d iagnosed with virus. (THT, 2011) In the UK homosexual men who have sexual intercourse with other men are the highest risk group for contracting the virus the second group most affected is those that have migrated from regions such as sub Saharan Africa, 1.3 million People died in Africa from HIV in 2009. This is a decrease of 17% since 2004; this is due to better access to treatments. In Eastern Europe and central Asia HIV prevalence currently has the largest regional increase. Overall the epidemic in these regions continues to rise. The highest rate of cases is amongst adults, globally, the rate of adults living with HIV is 0.8% (WHO, 2011). In 2010 there were 6,660 individuals diagnosed with HIV in the UK. According to the Terrance Higgins Trust at least 680 people died in the UK from HIV in 2010; however these figures are well below the peak year of 1995 when figures reached to 1,723. Dr Valarie Delpech a consultant epidemiologist stated that HIV can be treated and that early diagnosis can lead to longer life expectancy (WHO, 2011). Figures of people contracting HIV in the UK now exceed those of people who contracted it abroad. In the UK at least 43% of people diagnosed with HIV live in south, this figure was previously higher, the biggest increase in the last 10 years occurred in the East of England, the West Midlands and the North East. The HIV virus is growing in North West England, the region population is approximately 6.9 million people according to Online Statistics (ONS, 2011). In the US and Europe there are currently more than 20 antiretroviral drugs which are approved for the treatment of HIV infection, there are also many new HIV drugs undergoing trials. (Avert, 2011). Access to antiretroviral treatment in some parts of the world is still limited due to a lack of funding, antiretroviral drugs keep the levels of HIV low in the body, this allows the immune system to recover and work more effectively. Antiretroviral drugs allow HIV positive people to live a healthy life and increases life expectancy. The drugs provided need to be taken daily, individuals who are infected will need to take the drugs for the rest of their lives. Avert (2011) suggests that individuals should Adhere to HIV treatment as it is highly important for their health and wellbeing; if individuals do not follow the guidance given they increase the chances of the drug becoming resistant (Avert, 2011). Structure and functioning of health and social care systems and teams NHS Primary Care trusts (PCTs) currently have a responsibility for HIV healthcare, according to the Department of Health; PCTs will be abolished in April 2013 (DH, 2012). Once the PCTs are abolished these will be replaced by locally clinically led commissioning groups (CCGs) and will be overseen by a new national NHS commissioning board. The local government will commission HIV prevention and sexual health promotion,STI testing and treatment, sexual health services including HIV testing, community contraception and family planning and the NHS commission will run HIV prevention campaigns and take care of HIV treatment and care (Kelaart, 2012). The latest report from WHO, UNICEF AND UNAIDS in November 2011, suggests that sustaining investment in HIV/AIDS over a longer period will have global benefits and progress will be made with prevention and treatment of the virus the report indicates that there was a 15% reduction of new infections over the past decade and a 22% decline in aids related deaths in the last five years due to better access of services. Gottfried Hirnschall, Director of the World Health Organizations HIV Department believes it is now very possible to get ahead of the epidemic, he states the level of momentum we are at has taken the world ten years to achieve (WHO, 2011). Globally there is improved access to HIV testing and counselling. Antiretroviral therapy (ART) helps to improve the health and wellbeing of infected individuals; however there is still work which needs to be done. Many countries are already showing a substantial level of efficiency in managing HIV programmes; such as South Africa who reduced their drugs costs by at least 50%, this was achieved by an initiative that was implemented by WHO and UNAIDS in 2010 which launched; Cheaper, simpler and easier HIV treatment and diagnostic tools. They intend to Develop new guidance on the use of Antiretroviral drugs for prevention and treatment, Use a range of different approaches to reduce the risk of infection. An improvement of womens rights and ensure adequate access to contraception will all be vital in tackling the female HIV epidemic. (WHO, 2011). The contribution of the health care professional to the provision of health and social care A report produced by the Health Protection Agency (HPA, 2011) called for a universal testing on HIV after it identified that one in five people who visited an STI clinic did not accept a HIV test, the HPA want to ensure that no one leaves the STI clinic without being tested. The HPA ask that in areas where the virus has a high prevalence patients registering new with GPs and entering Hospitals should be tested using the universal testing this would help with late diagnosis and ensure that patients receive the treatment and care they require (HPA, 2011). Public Health Minister Anne Milton announced that over the next three years there will be an  £8 million investment to help build on previous work by the Terrence Higgins Trust and Family Planning Association (FPA) (DH, 2012), this investment is aimed to drive down HIV infections and help improve peoples sexual health. HIV prevention is vital, This investment will be split between Terrance Higgins trust who will receive  £6.7 million to continue their campaign and work on HIV prevention which saves lives and money, social determinants of health can be addressed, national campaigns for gay men and African communities can have a vital impact and access to HIV testing can be expanded and the FPA will receive  £1.13 million which will be used to reach the public and health workers through there specialist comprehensive sexual health information service. Conclusion Most sexually transmitted infections can be avoided by practicing safer sex (e.g. using a condom); also by having fewer sexual partners will help lower the risk of infection. HIV can have a huge impact on patients who live with this virus, there are many factors that affect the patients quality of life; not only their physical health, it also affects mental health and social wellbeing. The label HIV can influence the way others act towards the infected individual. HIV is included in the Equality Act 2010, this Act protects people living with HIV against discrimination in employment, education and housing as well as access to services and goods (aidsmap.com, 2012). Contracting a sexually transmitted infection has a large psychological, physical and social impact on infected individuals and their families; this can be down to discrimination and stigma especially towards adolescents, drug users, homosexuals and asylum seekers. This can cause problems when it comes to prevention and treatment. In low and middle income countries at least half of the infected people are still unable to access ART; this is down to lack of information and education and the fact that many of these individuals are unaware that they even have the HIV virus.

Value Action Gap Outcomes Management Essay

Value Action Gap Outcomes Management Essay The value-action gap is a term used to describe the gap that can occur when the values or attitudes of an individual do not correlate to their actions. More generally, it is the difference between what people say and what people do. This discrepancy is most associated within environmental geography, as usually attitudes affect behavior; however the opposite often seems to be the case with regard to environmental attitudes and behaviors. The outcome is that there is a gap between the high value people place on the natural environment and the relatively low level of action taken by individuals to counter environmental problems.( The outcome is that there is a disparity between the value placed on the natural environment and the level of action taken by individuals to counter environmental problems. )This disparity has been termed the value-action gap, or occasionally, it is referred to as the attitude-behavior gap (Kollmuss and Agyeman 2002). Therefore, it is not a change in attitudes that is required, but a fundamental shift in behavior towards the environment and individuals use of natural resources, to ensure sustainable development and conservation of the environment. Debates surrounding the issue of the value-action gap have mainly taken place within environmental and social psychology. Research is often based within cognitive theories of how attitudes are formed and how this affects individuals behavior (Blake 1999). The research suggests that there are many internal and external factors that affect behavior and the reasons behind consumer choices. Therefore, it can be difficult to identify the exact reasons for why this gap exists, as it can be due to a number of reasons. When purchasing a product for example, many attributes are assessed when making decisions. Dickson (2000) suggests that the most significant factors affecting the reasons behind buying behavior are; price, quality, convenience, and brand familiarity. Young et al (2010) argue point out that the gap can also be due to brand strength; culture, finance; habit; lack of information; lifestyles; personalities; or, trading off between different ethical factors (p22). Therefore, environmental or ethical considerations are often not taken into account, regardless of attitudes people have regarding the environment. Time or convenience is usually a major determinant of consumer behaviour, and therefore a gap between values and behavior is understandable. Moreover, Chatzidakis et al (2007) argue that consumers use neutralisation techniques to justify pursuing their more selfish goals instead of purchasing environmental friendly or ethical products. Therefore, environmental values are usually less dominant in the decision-making. Development of the idea: Summary: The usual theories of reasoned action argue that values and actions are related. The theory of reasoned action states that behavioral intention is dependent on attitudes surrounding that behavior and social norms (Fishbein and Ajzen 1975). This means that a person acts or behaves in a way that correlates to their attitudes towards that behavior. Therefore, a persons voluntary behavior can be predicted by his/her attitudes and values on that behavior (Kaiser et al 1999). Homer and Kahle (1988) argue that attitudes influence behaviors and therefore values can explain the reasons behind human behavior. However, the opposite appears to be the case for certain actions, especially those related to environmental or ethical actions. In recent decades, public support for environmental protection measures has grown and, according to Barr (2004), there has also been a growing interest in ethical consumption. This has been fuelled by pressure groups, consumer groups, and even businesses (Young et al 2010).  Furthermore, increased media coverage of environmental disasters and social problems has also resulted in a heightened concern of such issues. This was given a political boost by the publication of the Stern Review on the Economics of Climate Change (Stern 2006). Therefore, people are more aware of environmental issues, such as global warming or climate change. It is often reported that many people have a high concern for environmental issues and ethical consumption, for example, Dunlap (2002) states that 54% of Americans agreed environmental protection was a key priority, even if economic growth was restricted. Furthermore, Banerjee and Solomon (2003) also argue that the general support for Ecolabels and ethic al foods is high among the public. With these studies in mine, it is expected that there would be an increase in pro-environmental behavior, such as recycling, or limiting energy usage (Flynn et al 2010). However, these positive attitudes have not translated into a large increase these behviours and ethical consumption is still relatively low (Aguiar et al 2009). Thus, attitudes are not always a clear prediction of behavior, resulting in the value-action gap. For example, the the market share for ethical goods is low as according to Young et al (2010) the market share of ethical foods is only 5% of total food sales in the UK. Furthermore, as Dickson (2000) points out, ethical labelling initiatives such as legally logged wood, and fair-trade products, often have market shares of less than 1%. Thus, consumers buying behaviour does not reflect their positive attitudes toward ethical products (De Pelsmacker et al 2006). This means that other factors are more significant that values relating to the environment. Factors that affect behavior: There are many factors that lead to an individuals behavior, and therefore it is not just personal values that affect behavior. There are many different theories regarding how consumers make decisions. These can be applied to try and explain why there is a value-action gap for some behaviors. For example, microeconomic theory (consumer, household theory) states that, humans make decisions that maximize their utility (Sammer and Wà ¼stenhagen 2006:188). Therefore, if buying ethical or environmental products does not maximize their utility then they will not purchase them, regardless of their attitudes towards these issues. Making these decisions requires a comparison of the costs and benefits of alternative actions, rather than about certain values, within their budgetary constraint. This means other factors, such as price or quality, are still more important. Vermeir and Verbeke (2006) suggest that the three main determinants of behavioral intention with relevance to sustainable consumption are; values, needs, and motivations; information and knowledge; and behavioral control. They argue that consumers are passive when it comes to supporting environmental improvements within their budget. Behavior is often based on habit and therefore values concerning the environment are often not taken into consideration. Therefore, this can account for the low market share of sustainable products (Minteer et al 2004). These theories can explain the gap that appears between attitudes and actions. Application (Further explanation and examples): Even though many support ethical trade in principle, this is often not taken into consideration as a purchase criterion. Cohen and Murphy (2001) argue that for around 40% of consumers the environmental friendliness of a product will never be a factor in purchasing decisions regardless of positive attitudes towards ethical consumption. There are many studies which support the existence of a value-action gap. Mostly these can be found within the field of environmental geography. Lane and Potter (2007) found a discrepancy between attitudes and behavior regarding the adoption of cleaner vehicles. They reported that concern for the environmental impact of cars did not result in behavioral changes at the individual level. Thus, what consumers reported as their intended actions or concerns often did not translate into their actual behavior. Furthermore, Vermeir and Verbeke (2006) also found that positive consumer attitudes towards sustainability were not consistent with their behavioral patterns. They found that attitudes were positive whereas intentions to buy sustainable dairy products were low. They also found that peoples perceptions of the availability of sustainable dairy products was low, which might explain why attitudes were positive yet intentions to buy were low. Additionally, evidence of this gap has been found with organic food as illustrated by Hughner et al (2007) who show that despite 46-67% of the population expressing favorable attitudes for organic food, the actual purchase behavior is only 4-10% of different product ranges. Three/four main issues/debates described below: Information gap: One explanation for the discrepancy between attitudes buying behaviour is the perceived lack of availability of certain products and lack of information (Dickson 2000). Therefore, because there was a lack of information about environmentally friendly behavior this caused the gap between values and attitudes. Traditional thinking supported the idea that increased knowledge tended to encourage favorable attitudes which, in turn, lead to pro-environmental action. Burgess et al (1998) called this the information deficit model. Therefore, increasing knowledge and awareness surrounding environmental and ethical issues should result in behavioral changes. Burgess et al (1998) argue that filling the values-action gap with information would lead result in a change in public behaviors towards the environment. Furthermore, Owens (2000: 1142) argues that if people had more information about environmental risks, they would become more virtuous. Some are that to increase environmental action there needs to be educational marketing campaigns on the ethical and environmental issues Thus, the main motivations for actions are self-interest rather than altruistic. Therefore, to increase environmental action products must aim to change perceptions by using. McEachern and McClean (2002). However, so far no one has been able to confirm the validity of such a model (Kollmuss and Agyeman, 2002). As a result, the decision-making process could be considered as almost unpredictable: positive attitudes were not necessarily followed by positive intentions. Therefore, attitudes alone are a poor predictor of intentional behavior. As such, there seemed to be many more factors that influenced pro-environmental behavior. Barr and Gilg (2002) argue that just increasing information will not lead to behavior change that would close this gap. Due to the increased media attention surrounding environmental issues, and products such as Fairtrade having a high profile, it could be argued that there is already a lot of information on these issues, and many are aware of the issues. It is genuinely considered that many have a high regard for environmental issues. Sammer and Wà ¼stenhagen (2006) point out that while people may be aware of ethical and environmental issues and products that attempts to solve these issues, this does not necessarily mean that it plays a major role in their buying decision. . 99% of respondents in both surveys reported that they had heard the terms global warming and climate change, and most respondents said they knew a fair amount about these terms (Thornton, 2009) Yet, because the market share of these products and level of environmental action is quite low, there is exits a gap between attitudes and behaviors. Therefore, the key issue is why our attitudes often fail to materialize into concrete actions (Barr 2004). Blake (1999) many national policies are based on this idea of an information deficit model of participation. For example, Going for Green (GFG). It is considered the most effective means to overcome the value-action gap is by translating environmental concern into pro-environmental behavior. This can be done through increasing information. The core assumption is that the main barrier between environmental concern and action is the lack of appropriate information. The GFG argue that the most effective way to encourage people to act is to give locally relevant information and highlight a few facts. Environmental concern and basic environmental action (such as recycling), are now becoming widespread throughout the population. However, few people take environmental actions which involve changes to their lifestyle. This may mean that environmental actions people take may be unrelated to the particular concerns that they express about the environment. This environmental value-action gap is clearly of key importance to environmental policy, not least because it is repeated at other scales, involving different actors: thus local or national government, business and even international organizations have policies whose effects fail to match up to the environmental concerns people are expressing. the attitude-behavior relationship is moderated by two primary sets of variables: the structure of personal attitudes themselves; and external or situational constraints. . Attitudes are likely to be better predictors of behavior if the attitudes in question are strong relative to other (possibly conflicting) attitudes, and based on direct experience. Situational constraints mainly refer to whether the behavior is in line with the individuals favored social norms, which in turn are influenced by different social, economic, demographic and political contexts. . Research has shown that people do not have a fixed, rational and ready-made set of values that will be activated by parti cular calls to action; rather peoples values are negotiated, transitory and sometimes contradictory. these findings suggest that the value-action gap cannot be overcome simply by using an information deficit model of individual participation, as empowerment of individuals to act does not of itself guarantee action without an appropriate institutional location within which action is located, policy turns from raising environmental awareness to promoting pro-environmental behavior, possibly involving lifestyle change, Blake 1999 As Eden (1996) has argued: policy still fails to appreciate the huge gulf between information and action, between understanding as awareness and understanding as the cause of behavior. Policy-makers seem to assume that environmental education, drawing from scientific work, will lead to people making the link between policy and action and acting in order to meet policy objectives, (p. 197) Barriers to behavior: Ajzen Fishbein have developed an additional theory of reasoned action and planned behavior. they argue that individual attitudes must include an intention to carry out a specific action that reflects a reasoned evaluation of the likely consequences of that action. Ajzen, I. Fishbein, M. (1980) Understanding Attitudes and Predicting Social Behavior Englewood Cliffs, NJ, Prentice-Hall). other researchers have pointed out that these intentions are related to more general values, worldviews and beliefs (e.g. Stern et al, This theoretical approach has also been the dominant influence on public and policy research into public attitudes, Different people will interpret and respond to the same environmental information in unpredictable and often highly variable ways, at times producing a quite opposite interpretation to the one expected by those (often in the policy community) who promulgate the information (Myers Macnaghten, 1998). Thus individuals must accept responsibility for the future, but conditions, institutions and their own day-to-day responsibilities constrain their actions (Myers Macnaghten, 1998, p. 346). Myers, G. Macnaghten, P. (1998) Rhetorics of environmental sustainability: commonplaces and places, Environment and Planning A, 30(2), pp. 333-353. The causes of this gap between attitude and behavior can be explained in terms of personal, social and structural barriers to action. Different barriers often overlap or work in conjunction to limit behavioral change. However, these barriers can be tackled, It is considered that there are numerous barriers of motivations for individual action. microeconomic theory (consumer, household theory), which says that humans make decisions that maximize their utility (Sammer and Wà ¼stenhagen 2006:188). Furthermore, many people act impulsively and in ways that do not correspond to their declared evaluations and goals (Boulstridge and Carrigan, (2000). Attitudes often derive from social norms. For example, Schwartz (1977, cited in Jackson, 2005) has suggested in his Norm Activation Theory that the intention to perform a proenvironmental or pro-social behaviour is based on the acceptance of personal responsibility for ones actions and an awareness of their consequences. (p166) Blake (1999)- three different categories of obstacles that exist between the sphere of concern and that of action: individuality; responsibility and practicality. that both psychological and institutional factors affect individual action. Which factors are important in any one case will vary for different individuals, environmental actions, and social or institutional constraints. individual barriers refers to what social psychologists would call personal attitudes or cognitive structure. Environmental concerns are outweighed by other conflicting attitudes. wrong type of person to do certain types of environmental actions, such as campaigning. peoples perceptions of institutions and responsibility. At present, despite general environmental concern, that evaluation is often negative. Even if individual factors would support environmental action, people may still not act because they do not feel that they (as individuals) should take the responsibility for helping to solve environmenta l problems. practical social or institutional constraints that may prevent people from adopting pro-environmental action, regardless of their attitudes or intentions. These include lack of time, lack of money and lack of physical storage space (in the case of recycling), as well as lack of information, encouragement and pro-environmental facilities such as recycling and adequate public transport provision. Some people may also be physically unable to carry out some environmental actions. Clearly, there will be overlaps between the three sets of obstacles, and the reasons why people do not engage in pro-environmental action will not always fall into such neat categories. classification shows is that at a particular moment, and in a particular place, distinctions can be made between different types of barriers that may prevent individual environmental action, and that policy will need to respond in differentiated ways. policies need to also tackle other individual, social and institut ional barriers. Not just provide more information or recycling facilities. organizations that are trusted more by the public, such as environmental NGOs, are likely to be most successful. The factors involved in making people willing to reduce environmental damage are fundamentally different from the factors involved in making people take active steps to reduce damage and to improve the environment. The gap dilemma: Market-based mechanisms. Solutions: Criticism: 4 See also Attitudes, behavior, cognitive psychology, social psychology, theory of planned behavior

Reducing waste in Europe Essay -- Waste Management, Waste Handling

European Union Directive 2008/98/EC outlines hierarchy of steps in which waste handling should occur. It suggests that waste prevention should be a top priority followed by re-use and recycling of materials. However in modern, demand and profit driven society this tactic has very small chance of success, certainly in terms of reducing and reusing. As a result generation of municipal solid waste (MSW) is projected to rise by further 2020 by 16% in EU-27, with 80% produced in the EU-15 (which includes UK) (Skovgaard et al., 2008). This implies that â€Å"The 3 R’s† strategy fails to deliver its key objective – waste reduction. Thus attention should also focus on options that could help to reduce waste accumulation rather than just prevention. One of the most successful strategies to decrease landfill waste is to divert it to Waste to Energy (WtE) facilities. The most popular form of energy recovery from waste, for technical and economical reason, is Waste to Energy Incineration (WtEI). It raises a lot of controversy, mainly because it is associated with technologies from the past, when air pollution controls did not exist. This resulted in significant environmental degradation and heath issues. Understandably, this has left a bad image of incineration. Modern incinerators however emit less than 10% of pollutants than their counterparts 25 years ago (DEFRA, 2013). Technology has the potential to play a significant role as part of waste management strategy but equally important as constituent of balanced energy mix. This essay presents available evidence which sheds new light on Waste to Energy Incineration, highlighting its impact on environment, energy security and human health. In 2011 waste management contributed 17.3 MtCO2e (3.1... ...te Management 29, 1718–1724 Shalunenko, N., I.,Korolyuk, T., A., 2012. Construction glass material based on ash from waste incineration plants. Glass and Ceramics, Vol. 69, Nos. 11 – 12, March, 2013 Skovgaard, M., Hedal, N., Villanueva, A., Andersen, F., M., Larsen, H., 2008. Municipal waste management and greenhouse gases. ETC/RWM working paper 2008/1 Available at: http://scp.eionet.europa.eu/publications/wp2008_1/wp/wp1_2008 Accessed on: 4th December 2013 Tabasovà ¡, A., Kropà ¡c, J., Kermes, V., Nemet, A., Stehlà ­k, P., 2012. Waste-to-energy technologies: Impact on environment. Energy 44, 146-155 UK biomass strategy, 2007. Working Paper 1 – economic analysis of biomass energy. Energy Technologies Unit Department of Trade and Industry. Available at: http://webarchive.nationalarchives.gov.uk/+/http://www.dti.gov.uk/files/file39040.pdf Accessed on: 24th November 2013 Reducing waste in Europe Essay -- Waste Management, Waste Handling European Union Directive 2008/98/EC outlines hierarchy of steps in which waste handling should occur. It suggests that waste prevention should be a top priority followed by re-use and recycling of materials. However in modern, demand and profit driven society this tactic has very small chance of success, certainly in terms of reducing and reusing. As a result generation of municipal solid waste (MSW) is projected to rise by further 2020 by 16% in EU-27, with 80% produced in the EU-15 (which includes UK) (Skovgaard et al., 2008). This implies that â€Å"The 3 R’s† strategy fails to deliver its key objective – waste reduction. Thus attention should also focus on options that could help to reduce waste accumulation rather than just prevention. One of the most successful strategies to decrease landfill waste is to divert it to Waste to Energy (WtE) facilities. The most popular form of energy recovery from waste, for technical and economical reason, is Waste to Energy Incineration (WtEI). It raises a lot of controversy, mainly because it is associated with technologies from the past, when air pollution controls did not exist. This resulted in significant environmental degradation and heath issues. Understandably, this has left a bad image of incineration. Modern incinerators however emit less than 10% of pollutants than their counterparts 25 years ago (DEFRA, 2013). Technology has the potential to play a significant role as part of waste management strategy but equally important as constituent of balanced energy mix. This essay presents available evidence which sheds new light on Waste to Energy Incineration, highlighting its impact on environment, energy security and human health. In 2011 waste management contributed 17.3 MtCO2e (3.1... ...te Management 29, 1718–1724 Shalunenko, N., I.,Korolyuk, T., A., 2012. Construction glass material based on ash from waste incineration plants. Glass and Ceramics, Vol. 69, Nos. 11 – 12, March, 2013 Skovgaard, M., Hedal, N., Villanueva, A., Andersen, F., M., Larsen, H., 2008. Municipal waste management and greenhouse gases. ETC/RWM working paper 2008/1 Available at: http://scp.eionet.europa.eu/publications/wp2008_1/wp/wp1_2008 Accessed on: 4th December 2013 Tabasovà ¡, A., Kropà ¡c, J., Kermes, V., Nemet, A., Stehlà ­k, P., 2012. Waste-to-energy technologies: Impact on environment. Energy 44, 146-155 UK biomass strategy, 2007. Working Paper 1 – economic analysis of biomass energy. Energy Technologies Unit Department of Trade and Industry. Available at: http://webarchive.nationalarchives.gov.uk/+/http://www.dti.gov.uk/files/file39040.pdf Accessed on: 24th November 2013

Response to Article about the Capsaicin Receptor Essay -- Biology Caps

The Summary of "The capsaicin receptor: a heat-activated ion channel in the pain pathway" Capsaicin is a natural product of capsicum peppers, that is an active ingredient in many hot foods. When nociceptors- neurons that transmit information regarding tissue damage to pain-processing centers in the spinal cord and brain- come in contact with capsaicin, the neuron gets excited, and there is a perception of pain, and the a local release of inflammatory mediators. These nociceptors get excited by increasing permeability of plasma membrane to cations, but the molecular mechanism explaining this phenomenon is unclear. Capsaicin is being used in an analgesic agent in the treatment of painful disorders, causing long-term loss of responsiveness because it kills off the nociceptor, or it destroys the peripheral terminals. It was decide that the existence of a receptor site represents the most likely mechanism, because the capsaicin derivative showed structure-function relationships and evoked responses in a dose-dependent manner. A competitive capsaicin antagonist called capsazepi ne strengthened this model, along with discovering resiniferatoxin, an extremely potent capsaicin analogue for Euphorbia plants that mimics the cellular action of capsaicin. The cloning of a gene encoding a capsaicin receptor was decided to help develop more understanding of the molecular nature of capsaicin action and its relationship to endogenous pain signaling mechanisms. A cDNA clone that reconstitutes capsaicin responsiveness in non-neuronal cells was isolated. It was discovered that capsaicin gives off burning sensations through the activation of a heat-gated ion channel that is likely to contribute to the detection of painful thermal stimuli in vivo. ... ...as well as help cure strains and sprains. Capsaicin may even regrow your hair! Capsaicin Prescription Information Generic Name: Capsaicin Chemical Name: trans-8-methyl-N-vanilly-6-nonenamide Common Uses: This medicine is used to relieve pain caused by inflammation and surgery and other conditions as determined by your doctor. Type of Medicine: non-habit forming, analgesic drug, for topical use only. Dosage: Apply three to four times daily. Possible Side Effects: This medicine may cause temporary stinging or burning sensations. If sensation persists, discontinue use and consult your physician. There are no known harmful interactions with other drugs. Cautions: Do not use this medicine is under the age of 2. Do not apply around eyes, nasal passages, or genitals. May cause burning or inflammation. The FDA has approved levels of 0.025% to 0.25%, topical.

Personal Narrative- Cousins Death :: Personal Narrative Essays

Personal Narrative- Cousin's Death It is amazing how many things we take for granted. We make plans for the day, and don't think twice about how those plans can be taken away in the blink of an eye. I never thought much about it myself, until I was faced with the shock, and undeniable truth of my cousin's death. I don't think anyone really thinks about tragedy until they are actually faced with shocking news. My mom had been going to school in Greeley and staying at my Aunt Margaret's house . She had been away for two weeks and wanted to come home for the Fourth of July weekend. My mom had suggested that I go back with her and visit colleges, shop, go to movies and just spend time together. I had been feeling pretty sorry for myself since she had been gone. I had been working alot as a maid and helping my dad run the house, I was getting very irritated with my siblings as I felt that I was the only family member doing my part to help my dad. I was really excited to have a week with my mom to myself. The whole ride over we were talking about what I wanted to do that week. Making plans and having "me time" seemed very important at the time. I woke up Tuesday morning excited for the day I was going to spend with my mom. I was sitting at the kitchen table drinking fresh coffee listening to my mom and aunt tease and joke around about how paranoid my mom was about doing well in her classes, my aunt was telling her that maybe now that I was there, she would relax a little bit and have some fun. Our plan was to go to one of mom's classes with her, and then on a tour of UNC and then we were going to go to dinner and a movie. We were interrupted by a phone call from my dad. My mom was still joking and in a silly mood when she started talking to my dad. Suddenly the conversation turned from joking to dead silence and my mom started crying. She tearfully asked, "Is she ok? Was she alone?" I was thinking my sister went riding and fell off her horse or that something had happened to my grandma.

All About Personal and Professional Health Care Essay

Health care communication is an important practice in the treatment of a patient. Ensuring effective communication can help the patient understand their state of health. The Meaning and Nature of Healthcare Communication Healthcare communication involves an efficient line of communication between medical professionals, clients, and patient. A vital component of healthcare communication is the ability to share information that can enhance a patient’s knowledge. This is important in assuring quality healthcare (Williams, 2007). Personal healthcare communication is vital in promoting a physician’s understanding through discussion and support groups. Healthcare communication considers factors such as the attitude of the patient, their behavior and belief which could have an impact on how the physician can improve the quality of health care (Williams, 2007). In addition, it requires empathy and understanding from the physician when communicating with their patients. An effective way of achieving effective communication is to get feedbacks from the person getting the information. The healthcare practitioner should carefully evaluate if the client can understand the message being relayed (Williams, 2007). One of the most effective ways of achieving an effective healthcare communication is by conducting a personal interview. This method will help determining the accuracy of information regarding their condition. The psychosocial aspects of the patient’s conditions can be considered when conducting the interview (Williams, 2007). The Relevance of Healthcare Communication An effective professional health care communication can improve the health outcome of a patient. The health care professional can utilize various guidelines to achieve effective healthcare communication. It can help the healthcare practitioner to establish a better understanding of the condition and history of their patients (Williams, 2007). In addition, effective healthcare communication can increase the patient’s satisfaction and knowledge of treatment and its possible outcomes. Without effective healthcare communication, the patient will not have a clear understanding of the state of their health. As a result, they are more likely to spend more on healthcare, take the wrong medication, and become depressed (Williams, 2007). The Principles of Therapeutic Communication The Talking Cure In the early history of health care, therapists or in this case health care professionals rarely say a word. Usually, the best way they understand the condition of their patient is through listening but they never communicate. However, it is likely to practice a non-threatening way of communicating with patients and will not hurt their self-esteem (Wachtel, 2008). In this process, the healthcare professional conceals their real message in a meta-message, which can both be demonstrated in a manner that would make it likely to address the conflicting issue which the patient has avoided (Wachtel, 2008). The manner of delivery by the therapist can have a huge effect on the patient compared to the real message. Most of the time, what the therapist says lowers the self-esteem or confidence of the patient (Wachtel, 2008). In this practice, the therapist must be consistent in monitoring their part in the therapeutic session (Wachtel, 2008). Cyclical Psychodynamics The theory of cyclical psychodynamics utilizes a series of repetitive cycles of communication between people. It combines views from interpersonal dynamics and behavioral and family systems (Wachtel, 2008). The cyclical psychodynamics theory states that people live in a contextual life and their behavior is always related to an individual or object. In therapeutic communication, it is important for the health care professional to understand the roots of the patient’s difficulties (Wachtel, 2008). Cyclical psychodynamics focuses on understanding the cause of the patient’s anxiety. The difficulty of a patient can be rooted from their early knowledge of being afraid of their feelings, thoughts, and inclinations. The aim of therapy in this sense is to help the patient refocus these feelings and integrate them into a complete life (Wachtel, 2008). One aim of therapeutic communication is to direct the patient to a variation of the truth that would help them see new possibilities in their life and to modify life patterns that have been responsible for their difficulties. By using meta-messages, the therapist will help the patient affirm, acknowledge, and understand their feelings (Wachtel, 2008). Other therapeutic techniques provide a different climate, focusing on inhibition, silence and non-engagement from the therapist. With cyclical psychodynamics, however, the health care professional is more involved in the therapeutic process (Wachtel, 2008). Conclusion Healthcare communication involves an efficient line of communication between medical professionals, clients, and patient. A vital component of healthcare communication is the ability to share information that can enhance a patient’s knowledge. This is important in assuring quality healthcare. An effective professional health care communication can improve the health outcome of a patient. The health care professional can utilize various guidelines to achieve effective healthcare communication. It can help the healthcare practitioner to establish a better understanding of the condition and history of their patients. Effective healthcare communication can increase the patient’s satisfaction and knowledge of treatment and its possible outcomes. Without effective healthcare communication, the patient will not have a clear understanding of the state of their health. As a result, they are more likely to spend more on healthcare, take the wrong medication, and become depressed. In the early history of health care, therapists or in this case health care professionals rarely say a word. Usually, the best way they understand the condition of their patient is through listening but they never communicate. However, it is likely to practice a non-threatening way of communicating with patients and will not hurt their self-esteem. In this process, the healthcare professional conceals their real message in a meta-message, which can both be demonstrated in a manner that would make it likely to address the conflicting issue which the patient has avoided Cyclical psychodynamics focuses on understanding the cause of the patient’s anxiety. The difficulty of a patient can be rooted from their early knowledge of being afraid of their feelings, thoughts, and inclinations. The aim of therapy in this sense is to help the patient refocus these feelings and integrate them into a complete life. With cyclical psychodynamics, the patient is directed to a variation of the truth that would help them see new possibilities in their life and to modify life patterns that have been responsible for their difficulties. By using meta-messages, the therapist will help the patient affirm, acknowledge, and understand their feelings. Compared with other therapeutic techniques, which focuses on inhibition, silence and non-engagement from the therapist, cyclical psychodynamics involves more involvement and participation by the health care professional in the therapeutic process

The world is not really there

As though the quantum physicists would ever agree thither is earthly c at erstwhilern bulge out here, and planetary melt portends its end. Thats the truth of it alone, genuinely, the innovation was neer actu eachy in that location, Speak the quantum physicists once again. just now there is something here, Answer flock same(p) Al board who seem to get wind things in the void. Indeed, they atomic number 18 positive that it is draw offable to creationage the problem. They add The fact dust that the cause of orbicular calefacient Would be utterly fatal if all those who be bumming With the clime do non seek to control anthropogenic babys room artillery emissions.After all, kind-hearted beings ar partly, if not wholly responsible For climate tack. So, someone from an LDC hears Al Gore in his Movie, An awkward Truth. A bomb explodes as the wedge heel shows his Approval near an LDC b separately. Al Gore continues, Fortunately, it lies In their power to gradually tip all over the effectuate of orbiculate thawing. So, what is spheric thaw? There is no doubt or so the fact that our hu pieceity Has been thaw up like a teenager in heat Trying to come up with styles to scram fit for survival. xi out of the past twelve years, that is, the script Fighters measure with the Quran fighters in other words, 995 to 2006 sire been ranked among the twelve warmest years Since 1850 ( spheric surroundingsal observation post 4 Environment for Development). Hu military mans did not watch over systematic records of temperature Before 1850 ( orbiculate environmental aspect 4). How could they when they atomic number 18 lock aside so sufficeless? How could you imagine them To corroborate systematic records of temperature in front 1850? In e rattling case, scientists atomic number 18 confident that there is something horribly wrong with al roughly everything done by manhood, including Their constituent to the fact that there ha s been a s tea leafdy increase Of global get a spacious temperature between 1995 and 2006.The evidence of global change includes the shrinking of or fading away Of beautiful things like mountain glaciers in m whatever parts of the world melt of permafrost the early breakup of lake as hearty as river ice Lengthening of suppuration seasons (especially mid to high latitude) Shifting of animal, sucking louse and plant ranges early flowering of trees betimes emergence of insects and egg laying of birds convinces in ocean on-line(prenominal)s as well as patterns of precipitation And the increase lifetimes and intensities of tropical storms In several regions of the globe (Climate revision 2007 The Physical Science Basics).As though we c ar Ha The coupled Nations, spreading news around the world, Stories they reference to as research For the estimates and the eyes of the juicy Alone, saying things like the following, as though anybody cares Except to say Ooh and Aah at these shock tales Seeing that the scurvyest mess of the world are rather aquiline On a hospitable as well as stable climate theyre dependent As always for their crop increase needs as well as gathering Of raw(a) resources before they are snatched or stolen through invasion It is racy to understand climate heighten before we try to manage it Pret culture that we are able to manage everything, we lead manage it ( planetary environmental lookout man 4) The United Nations, our supreme council for research and no practical work Apart from research, adds shortsighted people are reliant on the monsoon seasons and us As you sleep with, climate change is around to turn their lives around. Moreover, it is the sillyest people of the world around Whom all our concerns rest at this time because these people Are most insecure to the desolation caused by natural disasters.The Asian tsunami provides evidence of this phenomenon As do bombs because they heat up things, including our straitss, as no one Disagrees. Increase in drought frequency in Africa is another footing Why policymakers around the globe essential consider decisions That would hurt a long-term impact on humanity once they find The time to consider such decisions, of course they must then retain Governments in contracts to reduce gas emissions l soak uped their contracts Exist however on papers with paper pins neatly making heaps of their contracts ( world(prenominal) environmental Outlook 4). The United Nations expresses mysterious concern in its voice as it continues Other examples of destruction caused by climate change To the poor communities in particular who else? include The effects of Katrina in the United States and that long, crude affectionateness jounce that was experienced by europiumans in 2003. As these examples reveal, poor people in rich societies are also vulnerable to the devastating Effects of global warming the rich people need not worry (Global environm ental Outlook 4) In war-worn Iraq A man is sipping tea in war-torn Iraq. Flimsy pages of his newspaper, Iraq Today, fly here and there as they stay put save in his lap and input From the pages enters his sound judgement as slowly As memories of the squandered lass slowlyLeave his sense memories that had tormented Him ever since the Iraq War began. Kid, She is gone, she left wing with the serstwhile(a)iers of the United States, The landlord of her flat had informed him. So now the man hates Everything he hears from the surface area where the bony lass resides. Still, out of necessity, he listens to those pages, presides Over them as though he would do something about the news on those pages If tho pretend he would do something about the news on those pages. As his tea cools under those fans that dont sincerely help him feel storage tank In the head where suppressed see red and worry delinquent to the vast one dollar billCountrys accomplishments stay, he chances upon a piece of news that suddenly Interests him although he did not really care whether it was calefactive or cold. Global warming, says the piece. A outcome of the United Nations Environment Programme, Global Environmental Outlook 4, states That the effects of global warming would vary across the globe. According to the enshroud While the Earths climate has varied throughout the prehistoric ages, the decease few decades have witnessed a global climate disruption that is unprecedented over the new-fashioned millennia, a period of relation climatic stability during which civilization emerged. around regions, curiously the north-polar, will be more than affected by climate change than others closer to the equator. In many regions, the uncouth sector will be particularly affected. The combination of high temperatures and decreased flat coat moisture projected for parts of Africa will be particularly hard to aline to. (Global Environmental Outlook 4) I think this is what the visi onary (Peace be upon him) had told us about, The man in Iraq reflects on the warning of the United Nations. He continues edition the news report Global Environmental Outlook 4 Also describes the of import responsibility that human beings must wear out For global warming that, in fact, world have dedicated great drag on the Climate system with increasing anthropogenic greenhouse gas emissions. The greenhouse gas that is mainly responsible for climate change appears To be carbon dioxide, earlier originating from the consumption of Fossil fuels (Global Environmental Outlook 4). The UNEP report gain ground describes the environmental damage caused by humans While they were ignorant of the dangers of global warming Since the dawn of the industrial age, the concentrations of these gases have been steady increasing in the atmosphere.The unprecedented recent rise has resulted in a current level of 380 parts per million, much high than the pre-industrial (18th century) level of 28 0 ppm. Since 1987, annual global emissions of carbon dioxide from fossil fuel combustion have risen by about one-third, and the picture per capita emissions clearly illustrate large differences among regions. (Global Environmental Outlook 4) So now he understands, the man sipping tea Everything in this report describes the fee For occupying this world. Moreover, it is as the Prophet (Peace be upon him) had described. It is the call of the Prophet For us to mend our ways once and for all. God is going to take storey. except who is listening? Does anybody care? The man folds the account On global warming on one of the flying sheets of newspaper, Iraq Today. He decides to emergence key home when he gets an idea, straight out of Iraq Today. He thinks Overly excited about their achievements during And after the golden industrial Age, human beings did not realize That materialism and avaritia could even be responsible for ending Their existence on Earth in the near future.Indeed, i f climate change Is not managed through effective global policies at present, huge natural Disasters may very well finish off all life on our planet. As it is, global warming is accompanied by spells of really high temperatures That are completen to drop life through heat puree in addition to air pollution. In June 2003, Europe experienced such a spell. It raised temperatures Twenty to xxx share higher than the average temperatures during summer. What is more, the spell cover a huge portion of the European innocent, From Germany to Italy, and from the north of Spain to Czech Republic. With social as well as economic impacts, excessively its environmental impacts, The heat revolve presented non-buoyant losses to the European continent. In rate of fact, cardinal thousand European people lost their lives during June 2003. Forestry and agricultural production were stricken forests were burned Crop cycles were disrupted thermonuclear reactors cooled by urine from rivers Had to be closed demand for electricity could not be met And the stability of rocks was affected (Impacts of Summer 2003 light Wave in Europe). at one time they know what we go through each hour, each day They would surely become one of us, one of clay People. As he ends reflecting on climate change, heRemembers another similarity between man and man Hadnt God said, We make man out of clay? He tries to figure out in his mind whether fire can damage clay, and then another worry enters his mind Do the industrialists Also know, We made man out of clay? In Europe The man in Iraq was happy to know that Europe had experienced Significant instruction during the Industrial Age, Although it did not have any power over the heat wave of 2003. A construction prole in Germany, on the other hand, Understood it this way he thought It is evident that the European Union Would now play an authorised role in reducing greenhouse gas emissions. The heat wave of 2003 served as a warning for the en tire continent To begin taking serious action against greenhouse gas emissions, While enjoying the fruits of the Industrial Age even in the xx first century (Impacts of Summer 2003 oestrus Wave). even though he was optimistic, the construction histrion Believed that he knew that politicians only tell lies to the People, the voice of the people is neer heard, and democracy Is a sham. As he thought about politicians buzz offing from all sorts Of amnesias, another fact was brought to mind concurrently The construction proletarian felt blithe in the misery of othersWhen he remembered he had read somewhere that As naughtiness as the European heat wave of 2003 was, There is no way for it to argue with the move average Temperatures in the Arctic. In fact, temperatures in the Arctic Are rising almost twice as apace as in the rest of the world (Global Environmental Outlook 4). Sea ice and glaciers in the Arctic are presently melting, While the permafrost temperatures are rising. In Siberia and Alaska, permafrost is also melting. This is expected to set off methane into the Earths atmosphere From the icy hydrates. Scientists are aware that fifty cardinal years back, a large gist of methane was released Into the Earths atmosphere. Temperatures around that time Must have risen roughly five to seven Celsius. Additionally, scientists have opinionated that it took approximately One hundred and xl thousand years for the atmosphere To return to its normal state after the initial release of methane (Global Environmental Outlook 4). Perhaps, therefore reflected the construction worker The effects of global warming would tolerate with us For a very long period of time. Our future timess Would have to suffer because of the excessive greenhouse Gas emissions that our generation has been held responsible for. Other effects of global warming include increased changes In precipitation around the world. While wonky regions are experiencing More rain, the dry are as of our world are turning more dried than before. In addition, regions like Africa with the lowest contribution to anthropogenic greenhouse gas Emissions are projected to suffer most due to these changes (Global Environmental Outlook 4). As a matter of fact, water scarcity is projected to become a dangerous Problem for the African people in the days to come (Global Environmental Outlook 4). Global warming is also increasing immoderate tropical cyclone application, Especially in the northwest Atlantic (Global Environmental Outlook 4).This has been going on since 1970, and is decidedly associated With increases in the surface temperatures of tropical seas. Furthermore, there is evidence of increased tropical cyclone activity In certain regions of the world where it is rough to gather high quality data. In any case, over the past thirty five years the number of set 4 and 5 High profound storms has almost doubled. These storms are now occurring In virtually all ocean basins. O f a certainty, our world would warm up Even more because of this activity in the deep (Global Environmental Outlook 4). As the construction reflected on the nitty-gritty of global warming For everybody in the world, the only person he thought was Insulated from its disastrous effects was himself. His family, too, Would be saved, he thought, smirking in his minds eye when those low-spirited two Arctic and Africa were remembered. He had to earn his daily Bread, after all. It did not really concern him that the people Of Africa suffered. He believed that the politicians with exculpate Cups of coffee and bowls of rice uncommitted to them should doAll the thinking for the poor people of the world. He was lucky To be German, thats all. What concerned him about global warming was this Indeed, there exist a number of paths for us to take to help Ourselves and our fellow beings survive on the planet. As an example, with the awareness that our buildings consume Almost thirty to forty pe rcent of energy in our world Another UNEP report, Buildings and Climate Change Status, Challenges and Opportunities, advises governments Around the world to put policies into place for the construction Of environmentally friendly or green buildings that would notExacerbate the effects of global warming. There are a variety Of choices available to modern man to use energy more efficiently than before (Buildings and Climate Change). Would Herr von Braun consider the alternatives? he asked Himself. After all, he was only a servant. Had he asked Herr Braun, would the last mentioned have answered his loyal Construction worker? Maybe, maybe not. The royal Herr Braun was unapproachable most of the time. But the construction workers fifty-seven year old wife Should be able to bet and inform him. She was good At divining things. She would know about global warming.